Why SEO is important for business in 2020?

The term SEO is broken down into ‍S = Search, E = Engine, O = Optimization, i.e. Search Engine Optimization. People use different means to find all their information when they need it. Such as Google, Yahoo, Bing, etc. When the word or sentence is searched by typing, many related results are found together. Most people in the world today use Google to find any information. The reason for this is that the popularity of Google is also high.
We search the internet for information on any subject we need. Then all the information about this on all the websites around the world comes in front of us. Some of the popular search engines are Google, Yahoo, Bing, Amazon, eBay, Twitter, etc. Below we’ll know what SEO is And why SEO is important for business?

What is SEO?

SEO – Search Engine Optimization. In other words, you have a website and you want to bring it to the first page of Google, you need to know SEO. So let’s know the details about SEO. The demand for online SEO is increasing day by day. A big part of online marketing is SEO. SEO is a topic that many people think I can do after a few days of learning. But if you can really do SEO, then if you can bring at least 2000 to 3500 search volume keywords to RANK, then you can assume that you are an SEO expert. So you can do SEO on your own website. Moreover, by learning SEO, you can do the job locally. And can work in different Marketplaces.

How SEO works:

Search engines have been created to get people’s information. That’s why search engine sites create some programs so that you can find the best information if you search for something. This brings some of the best sites to the forefront of search by comparing some of the sites. In order to select the best site, they look at the quality of the website, whether the website information is necessary for everyone, how popular the website is. Displays results on a few more topics, including these.

How many types of SEO and what are they?

SEO is divided into three parts based on different tasks.

  1. White Hat SEO
  2. Black Hat SEO
  3. Gray Hat SEO

The method by which the keyword ranking is done without following any kind of spamming is called white hat SEO.

White hat SEO is again divided into two parts based on work.

  1. White Hat SEO
  2. Black Hat SEO
  3. Gray Hat SEO

(1) White Hat SEO

The method by which the keyword ranking is done without following any kind of spamming is called white hat SEO.

That means white hat SEO is very important for our main topic of – why SEO is important for business

White hat SEO is again divided into two parts based on work.

(1) On-Page SEO (SEO): The internal work that is done to rank a website in different search engines is called on-page SEO. On-page SEO is working-

  • Domain, Domain Name, Domain Address /Url.
  • Title, Keyword, Description
  • No Follow, Do-Follow
  • HTML Tag H1, H2 and H3
  • Keyword Research
  • website Analysis
  • Content Optimization Etc.

(2) Off-Page SEO (SEO): In order to promote and increase the popularity of any website, link building on different websites and what is promoted is called off page SEO.

Off-page SEO (SEO) works:

  • Web 2.0
  • Link Building
  • Forum Posting
  • Article Submission
  • Review Submission
  • Video Submission
  • PDF Submission
  • Social Bookmarking
  • Image Submission
  • Email Marketing
  • Guest Post

(2) What is back hat SEO?

The method by which a page or website is ranked by fooling the search engines is called back hat SEO.

Here’s how to put one together for use with SEO:

  • Weak pages
  • Keyword stuffing
  • Invisible Article
  • Duplicate content
  • Paid backlinks

That means Black hat SEO is harmful to our main topic of – why SEO is important for business

(3) What is the gray hat SEO?

White hat and back hat working together is called gray hat SEO.
SEO or Search Engine Optimization is usually divided into two parts based on visitors and traffic.
(1) Organic SEO
(2) Non-Organic SEO

Organic SEO:
Organic SEO is about bringing website visitors and traffic in the right way or in a legal way. In a word, on-page SEO and on-page SEO is called organic SEO.

Non-organic SEO:
Promoting money to get your website ranked quickly is called non-organic SEO.

Above we learned what SEO is and its types. Now we will know why SEO is important for the business.

Why should we learn SEO:

Suppose you have a website. Now that you have a definite purpose in creating this website, whether it is Google Adsense, Affiliate Marketing, E-commerce, whatever you target, first of all, you need traffic. And you can take this traffic to Google with money. But if you want to bring traffic to your website for free then you need to learn SEO. If you want to learn SEO for online income then learn how to learn. Because there may be millions of more websites on the topic that you want to build a website on, so if you want to bring your website first, you have to learn SEO as you learn. At present, there are lakhs of SEO experts who work locally and earn lakhs of rupees by working in different Marketplaces.

What are the benefits of learning SEO:

Suppose you can do web design, graphics design, 3D design, data entry, or computer-related work. Only your friends or acquaintances will know that. There is no question of knowing others. Then let everyone know that you can work. What do you have to do for this? The answer is you have to preach. There may be different mediums for your promotion like leaflets, posters, banners etc. But if you do not have these on the Internet, how do you promote it?

Today we want to learn how to easily put your site on top.

Doing this work of advertising is called search engine optimization or SEO.

What you need to know to learn SEO.

  •  Ideas about different types of search engines
  • Light idea about HTML
  •  After all, having a clear idea of ​​the Internet is essential

Why SEO is so important in search engine marketing:

The website is created to promote the company’s products. The more people who visit your website, the more people will get an idea about your product or service. Search engines are the main source of visitors to a web site. 80% of visitors come to any web site through search engines. So search engines are very important.
A) Most visitors to any website come from search engines. About billions upon billions of searches are made every month. A survey in the United States found that at least ten billion searches are done every month. (Sue: com score.2008)
B) Many people do not know where to find any information they need. For that, they search the search engines by typing that topic. Then the list of required sites comes to them.
C) Any information can be found for free, so everyone uses it.
D) Search engines are a huge source of information. That is why everyone’s dependence on it is increasing day by day.
E) Since everyone takes the help of search engines to find information, all companies want to leave the traditional method of promoting their products and put their company’s website at the top of search engine search.
F) All the traditional methods of marketing are expensive and less effective in the present age. SEO, on the other hand, costs less but is at least 60 percent more efficient than the previous method.

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